50 Social Media Video Ads for E-Commerce using 9:16 Vertical Online Template 110F1
With this ad, your product is the center of attention at all times. The white background makes the image pop off the screen. Overall, the contrast makes the whole ad easy to scan visually. You can add even more information after the second transition, giving you an abundance of writing space.
The shades of green in the geometric shapes that form the transition essentially frame your product to capture the viewers’ gaze. The design strategy puts all the attention on your product. The center of the screen is dominated by your product’s image, with text above it. As the video ends, the product image enlarges, becoming the sole focus.
The heat map shows you that the focus is mainly on the text displayed during the first transition. This means you can highlight information like sales that can motivate your viewers. After the final transition, viewers’ focus will shift to your logo, which is excellent for brand recognition.
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