Make a Plan for Success

Before beginning any sort of marketing campaign, it is crucial to have a plan. With social media, cover your bases, and you'll have a smooth start.

Set Your Goals

• Having a primary goal in sight keeps everything in line
• Smaller objectives should serve to reach this goal
• Both the ideas you have and the way you implement them should be on the same track

Determine the Data Management Method

• Know how you will track and record the data from the campaign
• Making sense of this data requires analysis

Choose the Right Platforms

• Avoid trying to maintain a presence on each social media platform
• Work with your current media presence and build upon it
• Go with whichever social media platforms suit your business the best

Keep the Future in Mind

• Once you reach your goal, you will need to figure out the next step
• Depending on how things go, you may want to reach even higher
• The future shouldn't be a big focus, but keep it in the back of your mind

Use Up-to-date Technology

'Staying with the times' requires adaptability like never before. With the world changing before our very eyes, it is vital to change right with it.

Prioritize Mobile Optimization

• A vertical format for mobile viewing should be the priority

Balance Sound and Text

• Most users mute their phones, especially during ads
• Captions get your message across in many ways
• Any sound should be clear and subtle

Assure Maximum Video Quality

• A clear picture and engaging visuals are a must
• Opt for bright colors and closeup shots

Don't Hesitate to Get Creative

• Utilize impressive filming or editing techniques 
• Consider VR compatibility

Deliver Appealing Content

Regardless of what type of video ads you end up using, they have to be interesting. Catching the viewers' attention is a matter of seconds.

The Shorter, the Better

• Most social media video ads should be around 15 seconds long
• 30 seconds is the maximum, but avoid it as much as possible
• Keeping it short and sweet leaves a better impression

Intrigue Your Audience

• Put your call to action early in the ad, and make it clear
• The beginning should feature an eye-catching, attention-grabbing moment

Maintain a Cohesive Message

• Your ad should fall in line with the values and nature of the business
• Branding, themes, and the message you carry should be cohesive on all platforms

Observe and Adapt

• Think of your ideal customer and appeal to their needs
• Ads are best when they're relevant to the viewer's life and circumstances

Use Timing to Your Advantage

• People are more active during specific times of the day
• The same concept goes for the days of the week
• Time your ads to coincide with one, or both, of these peak times

Embrace Hashtags

• Hashtags are a great way to get more clicks and views
• Avoid overdoing them, but don't skip them either

Be Recognizable

• By a certain point, your brand should be instantly recognizable
• Make ads exciting and engaging in your unique way